Chattanooga Agency 8Bend Marketing Rebrands as Human Powered
Exciting news is buzzing around Chattanooga as 8Bend Marketing has officially changed its name to Human Powered. This fresh identity is a testament to the agency’s core belief that the most effective way for businesses to thrive in today’s market is by sharing messages that are bursting with kindness, positivity, and respect.
Why the Change?
According to Josh Davis, the founder and president of Human Powered, there has been a noticeable shift in how businesses should connect with their audience. He reflects on successful brands like Chick-Fil-A and CarMax, noting that people gravitate towards brands that make them feel respected and understood. “Many good businesses,” he explains, “have been misled into believing that constant, self-centered advertising and spammy marketing practices are effective for growth. They are not.”
Understanding the Digital Landscape
In our current digital era, platforms such as YouTube, TikTok, Instagram, and LinkedIn are more than just trends; they are vital tools for communication. Businesses might think they are doing the right thing by being visible online, but without a solid strategy, they can unintentionally create a disconnect between their brand and their audience.
“What I see most often,” Davis shares, “is a mismatch between how business leaders perceive their own brand and how the public perceives them.” That’s where Human Powered steps in with a mission to bridge that gap. They focus on a customer-centered approach to marketing and advertising, providing services like website development, video production, social media management, and digital advertising.
Focusing on Customer Connections
At the heart of Human Powered’s strategy is a special framework they’ve developed called the Human Powered Growth Framework. The process begins with what they call a brand sprint. This sprint concentrates on creating inspirational messaging, unique customer experiences, and visually stunning designs. It’s all about helping businesses embrace their human side.
After the brand sprint, Human Powered assists clients in reimagining their websites and launching marketing initiatives that encourage genuine human connections. “The goal is for customers to leave with three key tools that can spark growth,” notes Davis. “These tools include a brand story and messaging guide, a customer experience guide, and a brand design and inspiration guide. Equipping businesses with these elements can take their branding to new heights. The possibilities truly are endless.”
Embracing a New Era of Branding
The rebranding comes at a crucial time, as many companies are beginning to recognize the importance of not just selling products but building relationships with their clientele. With Human Powered leading the charge in Chattanooga, local businesses now have a resource that can help them navigate this new landscape, ensuring their marketing is more than just noise. It’s about creating a community where customers feel seen, valued, and engaged.
In summary, as Chattanooga welcomes the freshly branded Human Powered, it’s clear that they are ready to shake things up in the marketing world. By championing genuine connections and thoughtful strategies, they are helping businesses foster an atmosphere of trust and respect in their marketing efforts. The future seems bright for those ready to join this evolved approach to business.
