Chattanooga Native Celebrated During National Black Business Month
CHATTANOOGA, Tenn. — In a time dedicated to celebrating Black entrepreneurship, a local business owner received special recognition. Ella Livingston, founder of Cocoa Asante, was one of nine entrepreneurs honored by the Tennessee Department of Economic and Community Development this week during National Black Business Month.
A Journey from Education to Entrepreneurship
Before starting her chocolate business in 2018, Ella Livingston was a teacher in Chattanooga. It was a big career change for her, but one that she took on with passion. Her journey in the chocolate industry took off when a famous food reviewer shared a glowing review of her chocolates on TikTok. This spotlight helped put her business on the map, and she quickly became a beacon of success in the local community.
Commitment to Cocoa Farmers
Livingston’s commitment to her roots is evident in her business practices. As a Ghanaian who has cocoa farms in her family, she emphasizes the importance of supporting cocoa farmers and ensuring they receive fair treatment. “I want to make sure that our cocoa farms receive what’s due to them and are honored in that process,” she explained. “I also aim for a clean and transparent supply chain.” This focus sets her apart in the chocolate industry, as she works to create a product that respects both the land and the people who cultivate it.
United Celebrations
The recognition ceremony was a part of a larger effort by the state to honor Black-owned businesses across Tennessee. In addition to Cocoa Asante, other celebrated businesses included Uncle Nearest from Bedford County, Hardy Beverages based in Shelby County, and Citizens Bank in Davidson County. These businesses represent the entrepreneurship and innovation present in the Black community across the state.
Impact on the Community
Cocoa Asante not only makes delicious products but also strives to make a positive impact in the community where it operates. Livingston’s vision extends beyond chocolate; she wants to inspire other entrepreneurs and highlight the importance of ethical business practices. “I hope to encourage others to think about how their choices impact the broader community,” she stated. Her focus on transparency and justice in the cocoa supply chain serves as a model for other businesses to follow.
Looking Ahead
As National Black Business Month continues, Ella Livingston remains focused on growth. Cocoa Asante is now looking to expand its reach and bring its unique chocolate creations to more consumers. The recognition she has received this month not only celebrates her achievements but also raises awareness about the need for fair business practices in agriculture, particularly in industries like chocolate that rely on diverse communities and ecosystems.
Final Thoughts
Livingston’s story is one of determination, heart, and dedication to her heritage. Her commitment to fair practices in the cocoa industry highlights an important conversation about equity in business. As Chattanooga celebrates local entrepreneurs, Ella Livingston and Cocoa Asante stand as a testament to the strength and resilience of the Black business community.
