Celebrating the rich heritage of Chattanooga radio through the years
Chattanooga’s WDOD radio station, first launched in 1924, celebrates its 100th anniversary, reflecting on its rich history, local talent, and influence on community connection over the decades. From initial broadcasts to evolving formats, WDOD has played a crucial role in the city’s radio landscape, honoring the legacy of broadcasters and the joy of music.
Chattanooga has a rich radio history dating back to April 13, 1924, when the airwaves first came alive thanks to Earl Winger Jr. and Norman Thomas from Ohio, who launched the city’s very first radio station, WDOD. These pioneering broadcasters applied for a license to operate a humble 50-watt station from a house on McCallie Avenue, sparking a journey that would echo across the decades.
The name WDOD stands for “Wonderful Dynamo of Dixie,” which perfectly captures the station’s mission to uplift and entertain the community. WDOD made its debut with an inaugural broadcast of a worship service from the First Presbyterian Church, showcasing the inventive spirit of the team who stretched a 150-foot microphone cable to make it happen. From those early beginnings, it set the stage for countless memorable moments in local radio history.
As the years went on, WDOD became a household name, bringing joy and entertainment to listeners throughout the city. Early broadcasts featured live organ concerts straight from the iconic Majestic Tivoli Theater, where the community gathered to hear their favorite tunes. One of the station’s most beloved hosts in the 1930s and 1940s was Chuck Simpson, who entertained listeners with programs like “Breakfast Time in Dixie” and the “WDOD Radio Playhouse.” He even broke ground with the first talk show, “Man on the Street,” which aired from the Hamilton National Bank building.
WDOD also became a springboard for local talent, including Baylor School graduate Gaylord McPherson, who spun tunes for a live variety show. These broadcasts captivated audiences, featuring notable performers such as George Goble, Archie Campbell, and the goofy yet charming duo of Homer and Jethro, who all left their mark on Chattanooga’s radio scene.
In tandem with WDOD’s growth, other stations began to emerge in the bustling radio landscape. WAPO made its debut in 1936, quickly becoming synonymous with local country music and sports, thanks to sportscaster Gus Chamberlain, who delighted listeners with live interviews on his “Sportsman’s Hour Program.” WDEF followed suit on New Year’s Eve of 1940, introducing a dynamic broadcasting experience that would play a crucial role in shaping local radio for decades to come.
After WWII, radio faced new challenges with the rise of television, but it soon bounced back as rock and roll took center stage. Carlin French bought WDXB in 1956 and switched its format to include music and news—broadcasting 24 hours a day! The competition really heated up when WFLI appeared on the scene in 1961, providing listeners with an electrifying rock n’ roll vibe alongside news and sports. In response to declining ratings, WDEF AM transitioned to an FM station with a much clearer signal.
Throughout the years, radio in Chattanooga continued to evolve. In 1964, under owner Cy N. Bahakel, WDOD embraced the country music craze. Fast forward to 1968, when Ted Turner acquired WAPO, rebranding it as WGOW and making it home to popular hosts like Chickamauga Charlie.
The 1970s introduced the FM band to the airwaves, showcasing a variety of musical formats including beautiful music and rock. WDOD FM diversified its offerings until it found its sweet spot with “Hits 96.” As the industry transformed, local programming faced competition from syndicated content, but WGOW FM remained committed to providing live shows, standing out amidst the changes.
Today, the radio heritage in Chattanooga is a vibrant tapestry woven from countless stories and the memories of dedicated broadcasters. The contributions of icons like Luther Masingill, who entertained audiences continuously for an unparalleled 74 years at WDEF before passing in 2014, are celebrated as part of the city’s legacy. Many of these remarkable figures have earned their place in the Tennessee Radio Hall of Fame, reminding us of the integral role local voices play in connecting communities.
As we celebrate a century of WDOD, the essence of this pioneering station lives on through the recollections and stories shared by listeners and broadcasters alike. Chattanooga’s radio history is a testament to the power of authentic connections, creativity, and the joy of music—echoing through the airwaves and into the hearts of many.
Chattanooga Residents Urged to Stay Prepared as Wildfire Threats Continue
Barrett Firearms Manufacturing to Expand in Rutherford County
Barrett Firearms Expands Operations in Rutherford County
Chattanooga Officer Arrested on Assault and Vandalism Charges
National Ag Day 2025: Celebrating Agriculture’s Economic Impact
Tragic Developments in Missing South Dakota Woman Case
Henry County High School DECA Students Shine at State Competition
Chattanooga Sees Recent Surge in Criminal Activity
Collegedale Takes Strong Stance Against Human Trafficking
Chattanooga Man Arrested for Unintentional Drug Drop at School
News Summary Bristol, Tennessee is preparing for the highly anticipated Food City 500, a pivotal…
News Summary Starting May 12, 2025, Habitat for Humanity of Greater Chattanooga will unveil its…
News Summary Hundreds gathered in Chattanooga for the annual Autism Celebration Walk, promoting awareness, acceptance,…
News Summary Chattanooga voters are defying the national trend by opting not to re-elect numerous…
News Summary Chattanooga is buzzing with excitement this Easter week with a variety of events,…
News Summary Chattanooga is set to enhance its outdoor offerings by connecting Hixson's greenways to…