Chattanooga is set to welcome a new Drury Plaza Hotel on the site of the former Sportsbarn, which closed in 2023 after 44 years. The hotel’s design has faced scrutiny, but adjustments are underway to enhance its visual appeal while respecting the historic surroundings. With plans for 196 rooms and convenient parking across the street, the hotel aims to support the city’s growing tourism industry and provide exceptional amenities.
Exciting changes are on the horizon for the bustling city of Chattanooga, as plans are set in motion for a brand-new Drury Plaza Hotel. This new hotel will take the place of the once-beloved Sportsbarn, a local treasure that sadly closed its doors in 2023 after 44 years of serving the community.
The hotel’s location at 301 Market St. is quite special. It sits on the grounds of some historic brick streetcar barns, known as the Car Barns, which date back to 1887. These venerable structures were recognized for their significance in 1979 by being placed on the National Register of Historic Places. Designed by architect R.H. Hunt, the Car Barns hold a piece of Chattanooga’s history that many residents cherish.
As plans for the eight-story hotel unfolded, members of the Form Based Code committee raised some eyebrows over the design. Concerns were voiced regarding the proposed look of the Drury Plaza Hotel, which members felt was more fitting for suburban landscapes than the vibrant atmosphere of downtown Chattanooga.
Drury officials listened to the feedback and agreed to push the application back, promising to return with an amended design that aligns better with the aesthetic desires of the community. This is a promising step in the right direction, showcasing a commitment to making sure the new building fits harmoniously with its historic surroundings.
The design plans include front entrances on Market and Third streets, showcasing a welcoming look for the hotel. However, some committee members pointed out that the Broad Street side appeared to lack sufficient windows, creating a bland façade. Suggestions were made to enhance the hotel’s visual appeal and room value through the addition of windows that would provide stunning views toward the fingertips of Lookout Mountain and the charming Cameron Hill.
Further enhancing the hotel’s appeal, committee members noted that the service entrance is set to be located on Broad Street, aligning smoothly with the adjacent Lifestyle Building, which is undergoing its own updates to prepare for a more pedestrian-friendly future.
As it stands, the proposed hotel is slated to include 196 rooms—12 more than the nearby Embassy Suites. This extra capacity could help meet the growing demand for accommodations in Chattanooga, especially given the city’s allure thanks to top attractions like the Tennessee Aquarium and a myriad of local dining options.
The parking facility for the hotel will be situated across Market Street, utilizing the former Sportsbarn parking lot that stretches over to Cherry Street. This strategic placement provides convenience for guests and aids in the revitalization of the area.
Drury Hotels, which just opened its first Chattanooga location on Shallowford Road late last year, is known for its exceptional guest services and amenities across the country. With the Drury Plaza Hotel set to take shape in this historic downtown setting, there’s a sense of excitement as Chattanooga prepares to welcome both tourists and locals alike to experience the new space.
The community looks forward to seeing how the design evolves and ultimately how it will fit into the fabric of Chattanooga’s storied downtown. It’s a thrilling time for the city, as it continues to grow while embracing its rich history.
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