Yahoo! Unveils New Features for Enhanced User Experience

Yahoo!, part of the broader Yahoo family of brands, has announced a series of exciting updates and additions to better its services. Already owning a wide range of sites and applications such as AOL and Yahoo Advertising, the digital media giant further enhances user engagement and safety with these upgrades.

Improved User Authentication and Security Measures

Steadfast in their commitment to provide a secure digital platform, Yahoo! strengthens its security and anti-spam measures, ensuring an even safer browsing experience for its users around the world. User authentication procedures have been fortified as part of the company’s ongoing effort to safeguard their community against any potential cyber threats.

Effective Utilization of Cookies

To make browsing more efficient, Yahoo! continues its use of cookies. The utilisation of this technology along with web storage allows Yahoo! to store and read information from users’ devices swiftly. With this data, Yahoo! can provide its services quicker, filter spam and abuse, and measure the usage of their sites and applications. To understand more about this usage, it’s advised to refer to Yahoo’s cookie policy.

Partnership for Optimal Transparency

Always keen on maintaining transparent dealings, Yahoo!, along with its 237 partners associated with IAB Europe’s Transparency Consent Framework, can store and use information on a device, utilise precise geolocation data and other personal information such as IP address, browsing and search data. These processes, performed mainly through cookies, contribute towards furnishing personalised advertisements and content, measurement of ads and content, audience understanding, and the evolution of services.

However, if the users are not comfortable with Yahoo! using cookies and their personal information for the said reasons, they can opt to decline. Alternatively, they also have the option to customise their privacy settings. These decisions can be amended anytime by managing their privacy and cookie settings that are made readily available on all Yahoo! sites and applications. More details regarding the handling of personal data can be found in Yahoo’s privacy policy and cookie policy.

Looking Ahead

With such advancements, Yahoo! continues to ensure the protection and respect of its users’ privacy while making strides towards an even more personalised digital experience. This dedication to users’ data safety, coupled with their innovative user engagement mechanisms, exhibits a refreshing step forward in the digital landscape and a more interactive future within the Yahoo! family of brands.