Opinion: ‘Path to the Presidency’ at the Chattanooga Library

Indoor Fun at Siskin Gym

In the mid-90s summer temperature in June, locals and visitors are seeking for indoor fun around the city of Chattanooga. Meanwhile, our middle-aged guests wanted to do something special, so we decided to visit an intriguing local exhibit. However, before our political history adventure, we had some fun in Siskin gym where I walked the indoor track while my son and son-in-law made an interesting contraption involving a slinky. This serves to remind everyone that age does not limit fun and creativity.

Path to the Presidency Exhibit

Armed with our fascination for political artifacts, we visited the “Path to the Presidency” exhibit. The exhibit, hosted by the Chattanooga Public Library’s Local History and Genealogy Department and presented by the Robert L. Golden Institute of Art and History, offers a remarkable insight into the evolution of presidential campaigns.

We were surprised to learn that in George Washington’s time, presidential campaigns did not involve rallies or posters. Fast forward to Abraham Lincoln’s campaign, political rallies and mass-produced buttons became the norm. We also learned that William McKinley spent a staggering $1 million on advertising directly to voters during his campaign in 1896. In today’s dollars, that would be equal to about $37 million!

The power of television in political campaigns was also highlighted in the exhibit. The 1960 election brought this to light when Nixon’s appearance on TV was considered less appealing than Kennedy’s, contributing to his loss. This underscores the importance of candidates making personal connections with voters.

Engaging with Political History

One of the most notable parts of the exhibit is the “Our Chattanooga Candidate” display. It showcases Estes Kefauver’s 1952 campaign with photos, buttons, posters, and his Time Magazine cover. Visitors also have the opportunity to step into candidates’ shoes by delivering an inaugural address at a mock podium against a backdrop of political icons.

I had the chance to talk to Matt Adams, the director of the institute and nephew of its founder, Robert Golden. His dedication to collecting artifacts that make history tangible matches the commitment of his uncle.

Following our visit, we were reminded not only of how far we’ve come from the first presidential campaigns but also of the journey that is yet to come. As each of us participates in the democratic process, we are all part of making history. Our individual contributions, whether by voting or participating in campaigns, might be a part of future “Path to the Presidency” exhibits.

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