Chattanooga is a city rich in history and culture, but nothing has left a more profound mark than the legacy of Luther Masingill. His passing on October 20, 2014, marked the end of an era for Chattanooga radio and television. Luther was more than just a voice on the airwaves; he was a cherished member of the community, someone who truly understood and represented the heart of Chattanooga.
Luther’s mornings were legendary. His alarm would ring at 4:15 a.m., and he’d kick off his day with a touch of exercise—stretching and putting on his shoes before heading out. His first stop? The Waffle House on 23rd Street, where he would order his morning coffee and a biscuit. Taking these to his radio studio, he’d sit at his desk, newspaper in hand, making notes on the day’s events that he would share with his listeners.
For over seventy years, Luther kept Chattanooga informed with his community calendar segment featured on WDEF TV’s noon news. His broadcasts were listener-driven, with announcements about everything from local parades to charity events. Many locals turned to him for the latest updates on important community happenings, and he was famously known for helping families reunite with their lost pets. His audience trusted him like family, often saying, “If Luther said it was going to snow, pack those groceries!”
But Luther was more than just an informative voice; he was a figure who actively engaged in the community. He loved his church, volunteering his efforts to maintain the grounds and even change light bulbs! It was at Avondale Baptist Church—later known as Cornerstone Baptist—that he found both a home and a purpose, having been raised there and married to his beloved wife, Mary Varnell.
As seasons changed, so did the needs of his listeners. Educators would often consult him about potential school closures due to weather, knowing that if Luther made the call, it was serious. His trusty insight became vital, as the late Hamilton County School Superintendents would often state how they depended on his updates. “If he said it, we believed it,” remarked one.
Listeners adored Luther not just for his serious reporting but for the light-hearted moments he brought to the airwaves. He played holiday favorites every Christmas season, and his anecdotes about visiting famous entertainers brought joy to many. Comedians and entertainers such as Jerry Clower and Johnny Cash would even pop in on occasion, reminding everyone that the joy of radio wasn’t just about the news—it was about community connection.
Yet, perhaps more than anything, Luther wanted to be remembered for his kindness. His philosophy was simple: “Love,” he would say, “there’s the love for Jesus Christ, your family, and the love you show to others.” That love was felt throughout every corner of Chattanooga, where he served as the unofficial voice of the community.
As we remember Luther on this journey of reflection, his words still ring true for many. He had an incredible gift for making everyone feel welcome through the radio, whether they were waking up for work, preparing for school, or just tuning in for the latest community news. The joy he brought to the airwaves will forever be a part of Chattanooga’s rich tapestry.
Even now, nearly a decade later, the void left by Luther’s passing is palpable. Whether you were mentioning your lost pet or getting an update about the community’s events, everyone knew they could count on Luther. As we remember him, let’s celebrate not just what he did but the love he shared. Luther Masingill wasn’t just a broadcaster; he was the heartbeat of Chattanooga.
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